Jewelry 101
White gold, yellow gold, rose gold or platinum? What works for you
Published: Dec 18, 2025
Choosing between white gold, yellow gold, rose gold, and platinum can feel like a difficult decision, with many people debating which option is best. Ultimately, the right choice depends on your personal style, skin tone, and lifestyle. Each metal offers its own unique qualities, so let’s explore which one might be right for you.
Platinum is known for its exceptional purity, typically containing up to 95 percent pure platinum, as well as its impressive durability. Because of this, platinum has a naturally white color and does not require plating. It is also hypoallergenic, making it a great option for those with sensitive skin. While platinum is the most expensive choice, it is significantly more durable than other metals. It pairs best with cool undertones and offers a luxurious, modern look. A great option if you are interested in platinum is our Platinum Accented Bezel-Set Necklace.
White gold has a similar appearance to platinum but is also made by mixing gold with alloys such as silver, nickel, zinc, or palladium, and is available in karat ranges like yellow gold. It is typically plated with rhodium to achieve its bright white finish. One of its biggest appeals is that it offers the look of platinum at a more accessible price point, though it is less durable and may require replating over time. Like platinum, white gold pairs well with cool undertones and maintains that modern luxury feel. For those interested in white gold, check out our 14k White Gold 0.10cttw Diamond Station bracelet.
Rose gold is made by blending gold with copper and silver, giving it its signature pink hue. It is also available in a range of karats and is slightly more durable due to the added copper. Rose gold is generally affordable and easy to maintain, though it is considered the least hypoallergenic option because of its copper content. It pairs well with warm undertones and is loved for its romantic, unique, and vintage inspired style. A fan favorite rose gold piece is our Rose Gold Petite Heart Cluster Ring.
If you are looking for a white toned metal with a modern or luxurious feel, platinum or white gold may be the right choice for you. Yellow gold is perfect for those who prefer a traditional look, while rose gold offers a romantic and distinctive alternative. While deciding between white gold, yellow gold, rose gold, or platinum can feel overwhelming, this guide should help narrow down your options and bring you one step closer to finding the perfect piece. Check out our website to find all previously mentioned pieces and more at https://www.contijewelers.com/ .
Platinum is known for its exceptional purity, typically containing up to 95 percent pure platinum, as well as its impressive durability. Because of this, platinum has a naturally white color and does not require plating. It is also hypoallergenic, making it a great option for those with sensitive skin. While platinum is the most expensive choice, it is significantly more durable than other metals. It pairs best with cool undertones and offers a luxurious, modern look. A great option if you are interested in platinum is our Platinum Accented Bezel-Set Necklace.
Yellow gold is created by alloying pure gold with silver, resulting in karat options ranging from 10K to 18K. It has a rich, warm hue that complements warm undertones beautifully. Yellow gold is highly malleable, allowing it to be shaped into intricate designs and shapes. However, it may scratch more easily than other options. Known for its classic, timeless, and traditional appeal, another big selling point of yellow gold is that it is significantly more affordable than platinum. Our 1/10 cttw Lab-Grown Diamond Trillium Huggie Earrings in Yellow Gold is an amazing choice if you are looking for a yellow gold piece.
White gold has a similar appearance to platinum but is also made by mixing gold with alloys such as silver, nickel, zinc, or palladium, and is available in karat ranges like yellow gold. It is typically plated with rhodium to achieve its bright white finish. One of its biggest appeals is that it offers the look of platinum at a more accessible price point, though it is less durable and may require replating over time. Like platinum, white gold pairs well with cool undertones and maintains that modern luxury feel. For those interested in white gold, check out our 14k White Gold 0.10cttw Diamond Station bracelet.
Rose gold is made by blending gold with copper and silver, giving it its signature pink hue. It is also available in a range of karats and is slightly more durable due to the added copper. Rose gold is generally affordable and easy to maintain, though it is considered the least hypoallergenic option because of its copper content. It pairs well with warm undertones and is loved for its romantic, unique, and vintage inspired style. A fan favorite rose gold piece is our Rose Gold Petite Heart Cluster Ring.
If you are looking for a white toned metal with a modern or luxurious feel, platinum or white gold may be the right choice for you. Yellow gold is perfect for those who prefer a traditional look, while rose gold offers a romantic and distinctive alternative. While deciding between white gold, yellow gold, rose gold, or platinum can feel overwhelming, this guide should help narrow down your options and bring you one step closer to finding the perfect piece. Check out our website to find all previously mentioned pieces and more at https://www.contijewelers.com/ .